Apple has released a new TV commercial that showcases the new iPhone 5c and the iOS 7 update together. Apple already mentioned during the 5c keynote how both the 5c and the iOS 7 have been designed to work well together and this ad shows just that.

When iOS 7 was first unveiled, it may have seemed just a tad bit too colorful for some tastes but it’s clear now that it was designed clearly with the new iPhone 5c in mind, which is definitely Apple’s biggest product this year and one that’s going to sell the most.

As such, it’s no surprise that Apple’s latest ad focuses on showing off the harmony in the hardware and software design in a way few other companies can manage.

You can watch the new iPhone 5c commercial below.